seokopat · blog
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Blog
We write about what we see in the field, what we tried and what actually worked. Notes from our own work rather than a ready made list.
GuidesPerformance Max is not a black box
Not seeing inside a campaign is not the same as having no control. Six points that decide what goes into the box and what you measure coming out.
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Field data decides site speed, not lab tests
If your Lighthouse score is 95 and users still say the site is slow, the users are not the ones who are wrong. The gap between lab and field, and where to look.
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Where marketplace margin disappears
If revenue is growing while profit erodes, the problem is rarely the price. It is that costs were never allocated to the product. Here is how we build the contribution margin table.
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Category pages eating each other
When thirty candidate pages compete for one keyword, Google cannot decide which to show and you cannot tell why rankings dropped. How to diagnose cannibalisation and what to do.
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